Visual Interactive : Creative design, website development, branding

Overview.

The ACU is the internationally recognised national governing body for motorcycle sport in the British Isles (less Northern Ireland). Formed in 1903, the ACU has a long tradition in the world of motorcycle sport being a founder member of the world governing body, the Fédération Internationale de Motocyclisme (FIM). The ACU has a major role in furthering the interests of motorcycle sport on a global basis. The ACU represents 23,000 licence holders, 3,000 volunteer marshals and officials, 550 members clubs, divided into 20 centres and issues up to 4,000 motorcycle sport permits each year.

In May 2006, the Chairman at the time - Jim Parker presented proposals to the ACU Ltd Board of Directors to create a wholly owned subsidiary company called ACU Events Ltd to act as the commercial arm of the company.

How we supported them.

Visual Interactive was first approached by ACU Events Ltd back in 2010 where we were asked to develop a new website for the Milton MX Park in Milton Malsor, Northamptonshire. After delivering an informative website with a uniquely designed user interface, we were able to dramatically and effectively increase the exposure of the motocross park with a tailored search engine optimisation plan. Accompanied by a website maintenance agreement, ACU Events Ltd were able to focus on event planning and management and leave the creative design and ongoing website development to us.

After the success of the newly developed website, we were asked to produce a whole range of creative designs for event posters, flyers, ticket sets and vehicle passes. Visual Interactive also had the pleasure of creating two new sets of branding for a new motocross club and academy.

We have enjoyed many years of working on creative projects with ACU Events Ltd.

Services we provided.

Branding

Creative Direction

Internet Services

Website Design

Website Development

Website Maintenance Agreement

Web App Design

Web App Development

Search Engine Optimisation

Graphic Design

Print Services

Colour Scheme

The colour scheme was determined by the customer's identity guide, however we had an immense amount of flexibility to create a new identity and theme for Milton MX Park.

Primary Colour

#bf000c

Secondary Colour

#575492

Additional Colour

#17ab1e

The MX Live web application.

In 2015 Visual Interactive was commissioned to develop a live streaming web application to broadcast the Maxxis ACU British Motocross Championship commentary live to thousands of motocross fans across the UK and overseas. The app - officially named MX Live - included a event schedule for the current motocross championship season, a dedicated sponsors page and an interface for listening to the live broadcasts. The branding was designed to be high impacting with simple app navigation for simplistic use.

The quality of work Visual Interactive have produced - including our website, printed material for our motocross events and all the promotional artwork that accompanied them - has been outstanding. They are extremely fast and have always come in ahead of schedule.